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      • Clear Out the Static in Your Attic: A Writer’s Guide for Transforming Artifacts into Art
      • Polska, 1994
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A Geography of Reading

"It is by reading novels, stories, and myths that we come to understand the world in which we live." -Orhan Pamuk

Isla’s Writing

When I’m not reviewing books or working the day job, I’m a freelance writer and novelist. Here are some projects I’m working on:

Books

Clear Out the Static in Your Attic: A Writer’s Guide for Transforming Artifacts into Art

Your guide to endless inspiration. Order a copy today.

Polska, 1994

A coming of age novella about a young girl’s quest to find out why her mother never came home after being arrested by the secret police. Download your copy today.

Works in Progress

I’m hard at work on a second book of fiction as well as a collection of poems. When either is ready for public consumption, I’ll write about it here, until then, please come to a reading to hear excerpts from works in progress.

Corporate Writing and Guest Posts

I do (occasionally and for work) write about topics other than books. Check out some of the posts I’ve written for other blogs:

Internet Performance

  • How to Download & Take a Speedtest on iOS. This video addressed a core barrier to expanding our audience among older users who might not have felt comfortable finding the right app, taking a test, and understanding the results.
  • Analyzing Time of Day Internet Usage During Ramadan. I specialize in connecting with the human needs in a target market. Here I worked to understand what people are actually using the internet for during Ramadan while connecting our product to their needs. All with an eye to the cultural respect I bring to every project.
  • How Starlink’s Satellite Internet Stacks Up Against HughesNet and Viasat around the Globe. I delight in exploring new verticals and delivering content that captures the attention of decision makers who might be interested in our product. Here I started a series of articles that got Starlink to call us and continue to talk about our service for years to come.

Books, Writers, and the Publishing Industry

  • Portrait of a Press: Write Bloody Fights to Bring the Stage to the Page
  • Portrait of a Press: Canadian Biblioasis Thrives in “South Detroit”

The Art of Writing and Editing

  • Zen and the Art of Content Strategy: My Approach to Redesigning Moz’s Learn Center
  • For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle)
  • Healthy Practices to Care for Yourself and Your Writing Muse

Travel

  • Enduring Paris (A Maptia Editors’ Pick)

Content Strategy, Social Media, & Internet Marketing

  • A Content Strategy Template You Can Build On
  • When Is a Blog the Right Form of Content Marketing?
  • The Un-Checkbox Approach to Content Marketing

Miscellaneous

  • The Collaborator: Interview with Rico Quirindongo AIA

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My Books

Polska, 1994

Polska 1994

Clear Out the Static in Your Attic

Clear Out the Static in Your Attic_cover

Recent Posts

  • Small Things Like These, Getting to Yes, and Seeing “Now” Clearly
  • Reading for Change in the New World
  • Seeking Myself in Dorfman’s The Suicide Museum
  • Satisfying a Craving for Craft with Warlight and The Reluctant Fundamentalist
  • Wreckers, Lighthouses, and Clearances: Scotland On My Mind

What I’m Reading

Isla's bookshelf: currently-reading

Birds of America
Birds of America
by Lorrie Moore
The Ecstasy of Influence: Nonfictions, Etc.
The Ecstasy of Influence: Nonfictions, Etc.
by Jonathan Lethem
The Souls of Black Folk
The Souls of Black Folk
by W.E.B. Du Bois
Bomb: The Author Interviews
Bomb: The Author Interviews
by BOMB Magazine
On Writing
On Writing
by Jorge Luis Borges

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Content copyright Isla McKetta © 2025.